Design Engineer · Front-end Developer

Alejandro A.
Gerbec

13+ years designing and engineering digital products. Bridging interaction design, design systems, and frontend code across healthcare, fintech, and edtech.

Buenos Aires, Argentina·Working Globally·Available to travel

About

Design Engineer with extensive experience shaping user-centered strategies, leading multidisciplinary teams, and delivering intuitive, accessible digital products across healthcare, fintech, and edtech.

Skilled in design and engineering. Adept at collaborating closely with teams and contributing directly to UI implementation across the full product lifecycle. Known for driving clarity, structure, and consistency across complex product ecosystems.

Long before design systems became the norm, there was just a blank stylesheet and the challenge of making something beautiful out of nothing. From co-organizing CSS Conf Argentina to teaching fundamentals at university level, a deep obsession with the cascade style sheets, specificity, and the art of building things that look exactly right has been a constant thread throughout the work.
CSS it's a craft, it's art, it's design.
A.A.G

Experience

Design Engineer

CloudX·
Healthcare

June 2022 – Present

Remote

Lead end-to-end UX processes across research, journey mapping, interaction design, prototyping, and usability testing. Define design systems and product-wide interaction patterns with deep expertise in accessibility authoring WCAG-compliant standards adopted across all product teams. An expert front-end engineer, actively contributing to the codebase building performant, accessible, and reusable components in React, TypeScript, and CSS.

Key Projects

Design System

Component library and visual standards used across all product teams

AI-assisted UX Toolkit

Internal tooling leveraging AI to accelerate research and ideation cycles by 30%

Accessibility Initiative

Audit and remediation raising WCAG compliance across the full product suite

Achievements

  • Built and maintained a cohesive design system used across all product teams
  • Developed reusable React components and layouts, improving code consistency
  • Introduced AI-assisted tools that reduced research and iteration time by 30%
  • Improved core user flows through data-driven usability validation
  • Developed adaptive, personalized interface patterns based on user context
  • Strengthened accessibility and interface quality across the full product suite

Senior Front End Developer

Sep 2018 – June 2022

Hybrid, Argentina

Owned UI development and UX alignment within the squad, ensuring consistent design architecture across all platforms. Coordinated with product and backend teams to validate requirements and deliver maintainable cross-platform solutions.

Key Projects

Platform UI Rebuild

Full front-end overhaul of the student-facing learning platform

Component Library

Reusable UI components shared across web and mobile platforms

Design–Dev Handoff System

Standardized handoff process that reduced friction between design and engineering

Achievements

  • Led UI development using modern JavaScript frameworks
  • Improved delivery processes and design–development handoffs
  • Built reusable component patterns that accelerated team scalability
  • Ensured coherence between design vision, product requirements, and engineering execution

UX Lead

RedLink·
Fintech

Sep 2015 – Sep 2018

Hybrid, Buenos Aires, Argentina

Led the UX function for complex fintech products, defining flows and interaction strategies across web and mobile. Coordinated execution across development, marketing, and product while building and mentoring the UX team.

Key Projects

Mobile Banking Flows

End-to-end UX for consumer banking across iOS and Android platforms

UX Team Formation

Hired, onboarded, and mentored a team of UX designers and researchers

Unified Design Language

Cross-platform interaction standards covering web, mobile web, and native apps

Achievements

  • Defined product behavior and interaction logic for high-impact financial flows
  • Built and mentored a UX/product team from the ground up
  • Coordinated execution across development, marketing, and product departments
  • Defined UX standards and interaction patterns used across multiple product initiatives

Designer and Frontend Developer

HotelMansa·
Tourism

Jan 2013 – Sep 2015

Presencial, Buenos Aires, Argentina

Combined visual design, interaction design, and HTML/CSS implementation. Built end-to-end UI components and layouts the foundation of a user-centered design approach that carried through the rest of my career.

Key Projects

1828 Smart Hotel App

Domotics and POS application designed and built for the 1828 smart hotel property

HotelMansa Website

Full website design and HTML/CSS implementation for the hotel

Achievements

  • Built foundational UI components and page layouts from sketches to production
  • Designed and developed a domotics & POS app for the 1828 Smart Hotel
  • Implemented full website design end-to-end in HTML and CSS

Skills & Tools

Design

Product Design
UX / UI
Accessibility
Interaction Design
Design Systems
Prototyping
Wireframing
Usability Testing
Information Architecture

Development

HTML
CSS
React
TypeScript
Next.js

Tooling

Figma
FigJam
Adobe Photoshop
Adobe Illustrator
Adobe XD

AI

Prompt Engineering
Design-assisted AI
AI-driven Personalization
Predictive Analytics

Community

CSS Conf Argentina Co-organizerpart of the CSS Conf Community

2016 – Present

Co-founded and organized CSS Conf Argentina (2016, 2018). Orchestrated logistics for 600+ attendees, 22 speakers, and 80 volunteers. Managed schedule, speakers, and sponsors as part of the core management team.

University Professor Web Design & Development

2017 – 2018

Davinci Institute Taught web design and development fundamentals to multimedia design students, covering both theoretical content and hands-on practical work.

Education

Image & Sound Designer

Universidad de Palermo, Buenos Aires · 2017 – 2021

Languages

SpanishNative
EnglishAdvanced
ItalianBasic